Etisalat Rises to COVID-19 Challenge in UAE
| Case Code: BENV042 Case Length: 22 Pages Period: 2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.400 Organization: Etisalat Group Industry: Technology & Communications Countries: United Arab Emirates Themes: Crisis Management , Contactless World, Core Competence,COVID-19 |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Social and Economic Impact of Covid-19
COVID-19 fatalities rose rapidly in China. To contain the spread of the disease, on January 23, 2020, China put 15 cities, including Wuhan in the Hubei province, under complete lockdown. No one was allowed to leave or enter these cities. The lockdown affected more than 50 million people. People were expected to follow strict social distancing norms. Offices, schools, factories, and all other workplaces were closed. Authorities in the province also closed down public transport services, including buses, railways, flights, and ferries, airports, railway stations, and the metro transit system. David Aikman, Chief Representative Officer, World Economic Forum, China, said, “Some of the most effective steps China has taken are around reducing the transmission rate by encouraging work from home, closing schools and prohibiting large gatherings.” ..
Impact of Covid-19 in Middle East And North Africa (MENA)
Countries in the MENA region (Table III) had strict regulations in place to control the spread of COVID-19. Most of the countries closed their international borders and stopped international air and sea travel. Large public gatherings and events were restricted in many places. Prayers in mosques and other places of worship were paused. Large scale policy measures to contain the spread of the disease included closure of schools, colleges, and offices...
Impact of Covid-19 On Telecom Industry of Middle East and North Africa
The demand for good digital connectivity was the backbone of communication during the times of COVID-19. To ensure the continuity of economic as well as social activities, it was essential that everyone from individuals to businesses had digital connectivity. Network congestion was a major issue in this situation ..
Etisalat
The Etisalat Group was founded in the year 1976 by British company International Aeradio Limited and its local partners . Headquartered in Abu Dhabi, United Arab Emirates ,it was the first telecom provider in the UAE. It provided telecommunications and media services, and other related equipment in the United Arab Emirates, the MENA region, and internationally..
Initiatives by Etisalat to Connect Its Customers in UAE
Etisalat took many steps to make sure its services were offered without hindrance across all its customer segments like government offices, organizations of all sizes, students, domestic users, and all other subscribers. It launched an array of services to aid its customers in studies, work, and entertainment, to shop and connect with friends and family during the lockdown...
Benefits to Etisalat
The initiatives taken by Etisalat proved beneficial for the company. In the first half of 2020, the company reported to have achieved net profits of AED 4.6 billion. The consolidated revenues were AED 25.6 billion, with consolidated EBITDA being AED 13.2 billion..
Exhibits
Exhibit I: COVID-19 Situation across the Globe – by WHO Region
Exhibit II: Estimated Overall Impact of COVID-19 in MENA
Exhibit III: Top 20 Countries in Total COVID-19 Cases (As on September 30, 2020)
Exhibit IV: COVID – 19 Impact on Education
Exhibit V:
Yearly Unemployment Rate Change (2019 – 2020)
Exhibit VI: Oil Prices Dipped in 2020
Exhibit VII:
Annual Percentage of Change of Retail Footfall in June
Exhibit VIII: Q1 2020 Global GDP Growth
Exhibit IX: Reported COVID-19 Cases in Iran
Exhibit X: Global Oil Demand Expectations
Exhibit XI: MENA GDP Forecast
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